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Kurt Shuler bio

Kurt Shuler Arteris Intel TI MIT USAFAKurt Shuler is the VP of marketing at Arteris. 

He has held senior roles at Intel, Texas Instruments, ARC International and two startups, Virtio and Tenison. Before working in high technology, Kurt flew as an air commando in the U.S. Air Force Special Operations Forces.

Kurt earned a B.S. in Aeronautical Engineering from the U.S. Air Force Academy and an MBA from the MIT Sloan School of Management.

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OMAP4470 TRM Download Available

  
  
  

omap4470 trm arteris noc

The OMAP4470 TRM (also known as the OMAP4470 Multimedia Device Silicon Revision 1.0 Version E Technical Reference Manual) is available here by direct link:

Semiconductor Slowdown? Invest!

  
  
  

intel recession

Samsung’s announcement that it is investing a company-record $42B in 2012 for technology development came as a bit of a shock to many in the financial and technology press. The size of this investment dwarfs that of any other company I know of, and even exceeds the expected technology investments of entire nations, such as the combined investments of the Japanese semiconductor vendors.

MIPI LLI or C2C?

  
  
  

Two new options for interchip connectivity are available today that enable sharing a DRAM memory between two chips for data and programs. These standards, called MIPI Low Latency Interface (MIPI LLI) and Chip-to-Chip (C2C), are primarily targeted at mobile phones, where a mobile phone’s modem usually requires its own discreet DRAM. With either C2C or MIPI LLI, the mobile phone modem can use the application processor’s DRAM though a low-latency, memory-mapped connection that requires no software drivers or runtime software.

A Message from Steve Jobs

  
  
  

Ozymandias Colossal bust of Ramesses II, the 'Younger Memnon' (1250 BC) (Room 4)

“I wanted my kids to know me. I wasn’t always there for them, and I wanted them to know why and to understand what I did.”

This is how Steve Jobs answered his biographer when asked why he agreed to cooperate in the writing of his biography.

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Updated OMAP4460 and OMAP4430 Technical Reference Manuals (TRMs)

  
  
  

OMAP4430 and OMAP4460 TRM

Texas Instruments has updated their public OMAP4460 Technical Reference Manual (TRM) to version I. Also, the OMAP4430 TRM is now at version R.

NoC Interconnect Technology Becoming Mainstream

  
  
  

Gartner Semiconductor Hype Cycle 2011

Gartner analyst Jim Tully’s assessment that network on chip (NoC) technology will be “mainstream” in two to five years is an acknowledgement of the technical and commercial success NoC interconnect IP has had in the consumer electronics system on chip (SoC) market over the last couple of years.

Our Consumer Electronics Really Suck (Power)

  
  
  

cable box stb power consumption resized 600

For all the work our industry does to implement sophisticated power management and conservation features in our chips and software, I was dismayed (and a little appalled) to read Saturday’s New York Times article, “Atop TV Sets, a Power Drain That Runs Nonstop.”

Calculating Late TTM Revenue Loss Part 2: Industry Product Lifecycles

  
  
  

semiconductor TTM time to market resized 600

Industry Product Lifecycles Affect Revenue Sensitivity to TTM

This is the second article in a series about how to calculate revenue losses due to delivering a product late to market. In this article I’ll compare the product lifespan and development cycle times of various industries and describe how sensitive product revenues are to product introduction times in these industries.

TI OMAP4430 and OMAP4460 TRM (Technical Reference Manual) Update

  
  
  

OMAP4430 and OMAP4460 TRM

TI has updated their OMAP4460 Technical Reference Manual (TRM) to version F. The OMAP4430 TRM is still at version R.

How to Calculate Late Time to Market (TTM) Revenue Loss, Part 1

  
  
  

late TTM revenue loss chart

When I speak to semiconductor product managers, directors and VPs, one of the questions I often ask is, “How much does it cost you if your chip is one month late?”

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