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Kurt Shuler bio

Kurt Shuler Arteris Intel TI MIT USAFAKurt Shuler is the VP of marketing at Arteris. 

He has held senior roles at Intel, Texas Instruments, ARC International and two startups, Virtio and Tenison. Before working in high technology, Kurt flew as an air commando in the U.S. Air Force Special Operations Forces.

Kurt earned a B.S. in Aeronautical Engineering from the U.S. Air Force Academy and an MBA from the MIT Sloan School of Management.

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Calculating Late TTM Revenue Loss Part 2: Industry Product Lifecycles

  
  
  

semiconductor TTM time to market resized 600

Industry Product Lifecycles Affect Revenue Sensitivity to TTM

This is the second article in a series about how to calculate revenue losses due to delivering a product late to market. In this article I’ll compare the product lifespan and development cycle times of various industries and describe how sensitive product revenues are to product introduction times in these industries.

How to Calculate Late Time to Market (TTM) Revenue Loss, Part 1

  
  
  

late TTM revenue loss chart

When I speak to semiconductor product managers, directors and VPs, one of the questions I often ask is, “How much does it cost you if your chip is one month late?”

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