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Kurt Shuler bio

Kurt Shuler Arteris Intel TI MIT USAFAKurt Shuler is the VP of marketing at Arteris. 

He has held senior roles at Intel, Texas Instruments, ARC International and two startups, Virtio and Tenison. Before working in high technology, Kurt flew as an air commando in the U.S. Air Force Special Operations Forces.

Kurt earned a B.S. in Aeronautical Engineering from the U.S. Air Force Academy and an MBA from the MIT Sloan School of Management.

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A Message from Steve Jobs

  
  
  

“I wanted my kids to know me. I wasn’t always there for them, and I wanted them to know why and to understand what I did.”

Ozymandias Colossal bust of Ramesses II, the 'Younger Memnon' (1250 BC) (Room 4)This is how Steve Jobs answered his biographer when asked why he agreed to cooperate in the writing of his biography.

Jobs’ statement was a kick in the gut when I first read it, and still elicits a gnawing pain in me. It drove home the point that we all make conscious or subconscious decisions regarding how we spend our most precious finite resource: Time.

I have never heard a husband or wife, son or daughter, mother or father say, “I wish he accomplished more before he died. He spent too much quality time with us and cared too much for other people.”

Jobs’ statement is an admission that all that remains of us are the memories of us shared by others, created by our actions and the intensity of our attention during the time we spent with them. The works that we leave behind on this planet will eventually be forgotten. And to those we leave behind, a chronicle of our activities and reasons why we chose not to be there for them are cold solace.

As human beings, we are endowed with a sense of our own mortality and can chose actions that make our lives and the lives of others better. As Steve Jobs expressed and demonstrated, coming closer to death inspires us to spend more quality time with friends and loved ones, while we simultaneously justify our past decisions. Wouldn’t life be better if we all chose to invest in our friendships and relationships now, rather than waiting until
we approach death’s door?

The lesson Steve Jobs is teaching us is as old as humanity itself. I think Percy Bysshe Shelley captured parts of this sentiment best in his poem, “Ozymandias.” In fact, after the death of a friend when I was a cadet at the U.S. Air Force Academy, I had the text, “I am Ozymandias” inscribed in my class ring, in the hope that I would make the right choices regarding how I spend the unknown amount of time remaining in my life.

I wish you all the best in making your choices.

OZYMANDIAS

I met a traveller from an antique land
Who said: `Two vast and trunkless legs of stone
Stand in the desert…Near them, on the sand,
Half sunk, a shattered visage lies, whose frown,
And wrinkled lip, and sneer of cold command,
Tell that its sculptor well those passions read
Which yet survive, stamped on these lifeless things,
The hand that mocked them and the heart that fed.
And on the pedestal these words appear –
“My name is Ozymandias, king of kings:
Look on my works, ye Mighty, and despair!”
Nothing beside remains. Round the decay
Of that colossal wreck, boundless and bare
The lone and level sands stretch far away.

Sources:

  • Steve Jobs quote: Walter Isaacson, Time Magazine, “American Icon,” Oct. 17, 2011, http://www.time.com/time/magazine/article/0,9171,2096327,00.html
  • Photo of ‘Younger Memnon’ statue of Ramesses II in the British Museum, though to have inspired the poem Ozymandias: Wikipedia.
  • Ozymandias poem: Shelley, Percy Bysshe (1826). Miscellaneous and posthumous poems of Percy Bysshe Shelley. London: W. Benbow.

As featured in: Arteris System Level Design


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Comments

theory of a 'thousand marbles.' 
The older I get, the more I enjoy Saturday mornings. Perhaps it's the 
quiet solitude that comes with being the first to rise, or maybe it's the 
unbounded joy of not having to be at work. Either way, the first few 
hours of a Saturday morning are most enjoyable. 
 
A few weeks ago, I was shuffling toward the garage with a steaming cup 
of coffee in one hand and the morning paper in the other. What began as a 
typical Saturday morning turned into one of those lessons that life seems 
to hand you from time to time. Let me tell you about it: 
 
I turned the dial up into the phone portion of the band on my ham radio 
in order to listen to a Saturday morning swap net. Along the way, I came 
across an older sounding chap, with a tremendous signal and a golden voice. You 
know the kind, he sounded like he should be in the broadcasting business. 
He was telling whom-ever he was talking with something about 'a thousand 
marbles.' I was intrigued and stopped to listen to what he had to say.... 
 
' Well, Tom, it sure sounds like you're busy with your job. I'm sure 
they pay you well but it's a shame you have to be away from home and your 
family so much. Hard to believe a young fellow should have to work sixty or 
seventy hours a week to make ends meet. It's too bad you missed your 
daughter's 'dance recital' he continued. 'Let me tell you something that 
has helped me keep my own priorities.' And that's when he began to explain 
his theory of a 'thousand marbles.' 
 
'You see, I sat down one day and did a little arithmetic. The average 
person lives about seventy-five years. I know, some live more and some 
live less, but on average, folks live about seventy-five years. 
 
 
 
'Now then, I multiplied 75 times 52 and I came up with 3900, which is 
the number of Saturdays that the average person has in their entire 
lifetime. Now, stick with me, Tom, I'm getting to the important part. 
 
It took me until I was fifty-five years old to think about all this in 
any detail', he went on, 'and by that time I had lived through over 
twenty-eight hundred Saturdays.' 'I got to thinking that if I lived to be 
seventy-five, I only had about a thousand of them left to enjoy. So I went to a toy 
store and bought every single marble they had. I ended up having to visit 
three toy stores to round up 1000 marbles I took them home and put them inside 
a large, clear plastic container right here in the shack next to my gear.' 
 
'Every Saturday since then, I have taken one marble out and thrown it 
away. I found that by watching the marbles diminish, I focused more on 
the really important things in life. 
 
There's nothing like watching your time here on this earth run out to 
help get your priorities straight .' 
 
'Now let me tell you one last thing before I sign-off with you and take 
my lovely wife out for breakfast. This morning, I took the very last marble 
out of the container. I figure that if I make it until next Saturday then I 
have been given a little extra time. And the one thing we can all use is a 
little more time.' 
 
'It was nice to meet you Tom, I hope you spend more time with your 
family, and I hope to meet you again here on the band. This is a 75 Year old Man, 
K9NZQ, clear and going QRT, good morning!' 
 
You could have heard a pin drop on the band when this fellow signed off. 
I guess he gave us all a lot to think about. I had planned to work on the 
antenna that morning, and then I was going to meet up with a few hams to 
work on the next club newsletter. 
 
 
Instead, I went upstairs and woke my wife up with a kiss. 'C'mon honey, 
I'm taking you and the kids to breakfast.' 'What brought this on?' she 
asked with a smile. 'Oh, nothing special, it's just been a long time since we 
spent a Saturday together with the kids. And hey, can we stop at a toy 
store while we're out? I need to buy some marbles. 
 
Posted @ Monday, October 31, 2011 8:04 PM by Tracy Groller
Tracy, great story. It's amazing how often we lose sight of what's important when we are all so busy. 
 
Are you an amateur radio operator?
Posted @ Tuesday, November 01, 2011 7:25 PM by Kurt Shuler
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